The Senior Product Manager
面议丨 浙江-杭州 丨 经验三年以上 丨 本科2018/12/10更新 申请该职位
· plan and lead the implementation of the marketing strategy so as to achieve the category sales, profitability and market share objectives. · develop and lead the implementation of marketing strategies of the category‘s key brands for short term and long term profitable growth
· identify the cut through point of the underdeveloped products in the category.
· develop and lead implementation of the brand support program to communicate the desired product and brand images to the target audience, through advertising, promotions, crm (consumer relationship management) programs and sponsorship drive, with maximum public relations mileage.
· lead cross-functional project team to drive the launch of new products.
· develop packaging design in line with global/regional guideline and cost objectives. · review product pricing to optimize p
联 系 人：猎头部